About Us
Born from Legacy, Built for the Future
Our Story
A New Era in Pakistani Paints
Brulex Paints launched in 2024 with one mission: To redefine quality paints in Pakistan combining 30+ years of industry expertise with cutting-edge innovation.
Founded by a paint industry veteran with three decades of experience in sales, manufacturing, and marketing, Brulex is not just another paint company. We’re a fresh force addressing gaps in the market.
- Paints that fade in Pakistan’s harsh climate
- Overpriced "premium" brands
- Toxic formulas still common in local markets
Why Brulex?
- Founder’s 30+ Years of Expertise having deep knowledge of Pakistani consumer needs, climate challenges, and untapped opportunities in this industry.
- Next-Gen Formulas: Partnering with experts and next gen chemists for advanced weatherproofing.
- Zero Compromises: Low-VOC, lead-free, and cruelty-free because ethics shouldn’t be an afterthought.
- Water-Based Focus: 30% more sustainable than solvent-based alternatives.
- Climate-Tested: Lab-simulated for 50°C summers and monsoon rains.
- Localized Colors: Curated shades for modern Pakistani homes.
Our Promise
Mission
To disrupt Pakistan’s paint industry with transparent pricing, unmatched durability, and premium paints that respect your walls and beyond.
Vision
founder
Shoaib Siddiqui
How 30 Years of Frustration, Hard Work, Dedication & Expertise Sparked A Revolution
After 30 years working with major paint brands, I saw the same flaws: short-lived colors, hidden toxins, and inflated costs. Brulex is my answer, a brand that actually prioritizes the customer.
Brulex Was Born from 3 Radical Beliefs:
Performance Over Hype: “If it can’t survive a monsoon, don’t sell it.”
Transparency: “Print ingredients like food labels with no hidden toxins.”
Fairness: “Premium shouldn’t mean 300% markup.”
We’re not here to follow traditions. We’re here to break them.
Core Values
Paint Your Home, Make It Smile
Quality
Delivering nothing but the best, we ensure our paints offer superior durability, perfect coverage, and long-lasting beauty for every surface.
Innovation
Constantly evolving, we integrate the latest technology to offer you paints that combine advanced formulations with unique, modern designs.
Customer First
Placing you at the heart of our mission, we listen, adapt, and deliver products and services that match your exact needs and preferences.
Sustainability
Focusing on the future, we provide eco-friendly paint solutions that are kind to the environment while maintaining high performance and aesthetic appeal.